How many times have you heard people say in recent years that it seems like customer service is a thing of the past? Go into any store or business in Boston, and save a few holdouts, the real heart of down-home, east coast commerce seems to have been lost in an avalanche of big box stores, chains, and departments stores that go on as far as the eye can see. Today, even plain old grocery stores contain far more than just food. Where once people went to pick up milk, butter, and the evening's dinner, today you can find office supplies, seasonal products, gifts, cards, flowers, lottery tickets, cigarettes, and every kind of drug store item imaginable. Our grocery stores are no longer just for groceries, and our drug stores no longer supply pharmaceuticals alone. We live in an age of impersonal business. We communicate face-to-face less than we used to, and communicate through emails, text messages, and cell phones more. If you're a customer, the consumer world probably feels more overwhelming than it used to, and if you are struggling as a small business owner or entrepreneur you may feel even more helpless than you once did, afraid of being drowned in a tsunami of Boston big businesses with headquarters overseas in some foreign land.

The funny thing is, ask most people, and the values they held when they were kids are probably still the same. They still value good customer service, and they still value quality of product and of work. They value business owners who are in touch with their customer base, and employees who care about the work they do and the people they are doing work for. So why is it so difficult for small business to stay afloat in the global economy if they provide something a larger, big-box version simply cannot? The answer is not a simple one. But the bottom line is this: word of mouth is still the strongest means of communication, and the most powerful way to market. As a locksmith, if you can learn to market your business by providing better than average customer service, you are head and shoulders above a great deal of the competition. Certainly this is true of the Boston locksmith.

Whether you work for yourself and are a one-man show, or whether you employ others to carry out tasks for you, but still run a small business with relatively few employees, your single most powerful weapon as a business owner is good customer service. When you train your employees, teach them to explain to customers what they are doing, why they are doing it, and how much it will cost and why. Transparency is invaluable to your business, and customers appreciate a locksmith, or any other Boston business owner, who can be honest about their actions and motives. Additionally, customers like to be able to put a face to a name. Whenever possible, meet your customers in person after you've talked to them on the phone or corresponded via email. They will remember you and most likely pass your name on to family and friends who are in need of your services.